On this shoot for VICWEST I shot some of their cool metal roofing installations. It was in post production that these shots really came to life for me.  Specifically by cropping them.  As you can see here. Cropping a shot, sometimes even just slightly, can make all the difference.  These two below are a good example. In the second shot below you can pick up much more detail so it tells the story better. The next shot isn’t bad but the client wasn’t interested in seeing the shingle roof since it’s not  their product.  The focus is on the metal roof in the second shot.   The pan cropping of the one below is quite effective. It was a beautiful Fall day and the light was quite good so I couldn’t help taking some personal shots along the way. The tighter shot of the house with the silos in the background feels more dynamic. The next shot is a bit of a cliche countryside image.  But I think the cropped one takes it up a notch.  Also, notice that I added in a second plant in the foreground to mirror the silos in the distance. A somewhat banal country road image […]